What is Citrix doing in China? Since we're talking about markets and products that are delivered there.. I noticed that there is a citrix.cn site, and I know that Citrix is big in APAC in general, but which products do you push there? Do you break out revenues to China? I'm curious about this because remote computing technology can be used to circumvent The Great Firewall, not to mention the piracy issues... So, just curious? Brian

Citrix is doing a lot in China – and Greater China overall (Greater China = China + Hong Kong + Taiwan). After establishing an office in Hong Kong in 1999, Citrix began selling into mainland China through distributors and CSAs. At first, Citrix?s efforts were mainly focused on supplying MetaFrame and later Citrix Presentation Server access solutions to American and European multinational that were moving their operations into China. With new regional leadership in 2002, Citrix began planning its market entrance into China. At the same time it relocated its Pacific headquarters from Sydney, Australia to Hong Kong in order to position more resources closer to the growing Chinese IT market as well as the recovering Japan market. In 2003 Citrix opened their first mainland office in Shanghai, the commercial sector of China. With local presence and the recruiting of a strong and experience team there, Citrix began to capture the interest of local Chinese enterprise companies and ISV/SI partners. Citrix then expanded with the opening of a Beijing office by 2004. Today there are more than 1,000 companies in China using Citrix products to provide secure access solutions to their employees as they expand business operations both within China and overseas. Some examples of Citrix customers in Greater China are provided below. Citrix?s business in Hong Kong and Taiwan has also grown to an installed base of 700 and 500 customers respectively. While Citrix Systems does not break out revenues on a country-by-country basis, it can be safely said that the Greater China market represents one of its fastest growing markets on a global basis with very high double-digit growth continuing. Citrix?s efforts in China are focused on medium and enterprise sized companies with its primary market segments including banking and financial services, manufacturing along with transportation and logistics. Brand awareness is rising and Citrix?s newer products, including its NetScaler product line are gaining fast acceptance in this market due to the expansion of Internet-centric services to over 100 million users in China alone. Although piracy remains a large issue in China, it is mainly concentrated in consumer level software, productivity apps, games and of course music and videos. Infrastructure software is not affected as these areas and Citrix?s robust license activation methodology helps to minimize this. While remote computing technology could be used to access web sites currently restricted by Chinese government policy, this does not appear to be a primary use of Citrix?s products in this market given Citrix?s focus on commercial enterprise business (as opposed to consumer usage) in China. Some Citrix Customer References in Pacific Regions Hong Kong Cathay Pacific Airways (Airline) ?We?re able to avoid costs in many areas with our Presentation Server implementation. Upgrading bandwidth would have been expensive, and sending IT staff out to install and upgrade the application locally is also time-consuming and expensive. Rather than installing the Ultramain client on each of 800 PCs separately, now only one installation needs to be done at the server, saving significant costs and manpower. Productivity is greatly enhanced with Citrix Presentation Server, because IT staff are spending less time installing and answering support calls, and more time on core system maintenance and high-level planning? C.C. Ha, IT Architecture Consultant, Cathay Pacific Airways http://www.citrix.com/English/aboutCitrix/caseStudies/caseStudy.asp?storyID=11527 China Huawei Technologies (Telecommunication) The implementation of the Citrix solution has enabled Huawei to not only address remote access and daily maintenance problems, but also slash IT costs. With less consumption of network bandwidth, costs were reduced 20 percent. And because Citrix software supports access to the latest applications on existing client devices, including older equipment, Huawei can avoid replacing PCs as frequently --- a potential cost savings of up to US$6 million annually. Mr. Fu Yilin, Director of IT Application Development, Huawei Technologies (HQ) http://www.citrix.com/English/aboutCitrix/caseStudies/caseStudy.asp?storyID=21203 China Pfizer (Pharmaceuticals) ?By improving the performance of all Web-based applications, the Citrix solution enables our sales team to reduce data entry time by 40 percent and focus on more strategic areas of the business.? ?By better utilizing available bandwidth, the Citrix solution has improved the performance of the Web-based applications by 40 percent,? said Sirsij Peshin, BT Director at Pfizer. ?Released from time-consuming data entry tasks, sales staff can focus more on understanding and serving customer needs. The value the Citrix solution provides is not only in cost savings and improved productivity, but also a better overall user experience.? Sirsij Peshin, Business Technology Director, Pfizer Pharmaceuticals Limited http://www.citrix.com/English/aboutCitrix/caseStudies/caseStudy.asp?storyID=24134 Regards, Dennis Rose Vice President - Pacific Citrix Systems

Hi Kurt, I have recently joined as Citrix Consultant in one new company who are very strong base in remote infrastructure support where my job involves pre sales support. Basically I am looking is there any good presentation or documents are available for my type of job where I can promote the citrix products strongly and more technically comparative. I am sure you can help me on this more. Regards, Vijaykumar S Totager

Is this technical marketing blog is working or not......?

Hi, Most of the resources you should find usefull would be found at http://my.citrix.com. The my.citrix site contains a large set of resources for Citrix partners, customized by their role and channel levels. If you do not find what you are looking for their please let me know. Kurt