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End user expectations for IT services engagement will shift dramatically toward seamless, self-service, online transactions and relationships. This fundamentally changes the role of, and relationships to, IT in the motion we call the ?Consumerization of IT?. At Citrix Labs we aim to transform the ability of IT organizations to engage, simplify and accelerate customer experience throughout the entire customer lifecycle; through learn, try, buy, and support. This must be done in the context on an environment where security risks, financial exposure, and management chaos can all be managed.

Realizing this will require infrastructure solutions that provide visibility and control of company assets on employee owned devices. This includes the ability to share corporate data securely and independently of the underlying device and operating systems.

Hand in hand with Consumerization is the evolution of Enterprise collaboration. Consumer devices, such as tablets, and consumer applications, like social media, change the way we interact both socially and professionally, across both time and space. Citrix Labs is exploring the intersection of these trends to understand how we can improve communication within, and beyond, the enterprise.

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Cloud computing has evolved in a few short years to revolutionize the way IT services are delivered. With two cloud acquisitions supplemented by a significant organic development effort, Citrix provides a comprehensive solution to enable the building and managing of cloud services. This offering is just the beginning of the cloud journey for Citrix. Achieving the goal of powering cloud services will require a second wave of cloud products; products that make the cloud more readily accessible.

From a customer experience perspective, simplification is crucial. As the need for hybrid cloud emerges there is a requirement to integrate private cloud with public cloud delivery and to enable seamless transitions between the two. Customers should be given a consistent management and consumption experience regardless of where their services are deployed. At Citrix Labs we are working on these challenges to simplify the cost and complexity of cloud compute, storage and network components in order to accelerate adoption of cloud infrastructure.

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The IT assets of organizations consist of hardware and software from a broad range of providers. At Citrix Labs we work with a number of key providers to ensure that these hetrogeneous systems work well for our customers.

One of our most important partners in this area is Microsoft. Citrix strives to align strategically and to add value to Microsoft products. One of the roles of Citrix Labs is to drive and coordinate technology collaboration with Microsoft. This collaboration includes high level strategic planning, joint development, performance and scalability testing, and joint customer evangelism. This will serve to preserve customer investments in technology and skillsets and provides certainty for their planning processes. Some of the key products currently under examination include:

• Windows 8 Client and Server
• Windows Phone
• Windows Remote Desktop Services, graphics, and RemoteFX technologies
• System Center and other Microsoft management technologies
• Microsoft Office
• Microsoft Azure

"Citrix is a great partner! They know how to partner best with Microsoft! They are the best example for ISV partnership?

? Steve Ballmer, CEO, Microsoft

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Our philosophy at Labs is that innovation can form at the intersection of our customers, employees, and new technologies. If you are a customer, partner, employee, research institute, or a start-up with a passion for building the next generation of Citrix products please contact us at labs@citrix.com to talk more about the innovations we can create together.

Martin Duursma

VP Citrix Labs