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Blogs for tags 'citrix' and 'iforum'

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posted by Gus Pinto

You might have not noticed and/or you're probably still waiting for iForum in late October, iForum have moved and it's now in May. Citrix is hosting iForum now within a much bigger conference named Synergy.

So what does that mean?

iForum is now a track within a industry wide event, an event that has many tracks for the Virtualization, App Delivery and Networking crowds.
iForum didn't change names, the industry grew bigger, so big iForum could no longer contain all the content to cover all the 3 key audiences people would be looking for.

So now we have Synergy the event that is bringing together:

iForum Track, Get the scoop on Citrix products from A to Xen. The iForum Track delivers all the best of iForum: architectural insights, tips and tricks, and best practices that will help you get the most out of your Citrix environment. Highlights include:

-Technical sessions
-Customer case studies
-Demos
-Citrix Technical Workshops

Application Delivery Track and Expo Learn how to make everything work together, from the data center to the desktop. Highlights include:

-Architectural best practices
-Technical sessions on hot topics including VDI, green computing, Web 2.0
-Answers Pavilion-industry experts take your questions, live
-Application Delivery Expo - see product demos from industry vendors

IT 2.0 Business Symposium Exclusively for CIOs You're crunched for time, so we condensed C-level strategy and networking into an exclusive, engaging, one-day event-featuring a one-day pass for reduced registration fee. Highlights include:

-Keynote and CIO networking lunch with best-selling author Nicholas Carr, former executive editor of the Harvard Business Review
-High-level, strategic sessions on virtualization, networking and integrated application delivery
-Private CIO reception offering a unique networking opportunity with your peers
-Access to leading industry analysts from Gartner, IDC and more

Geek Speak Live! Meet industry tech geeks, analysts and bloggers at the ultimate "unconference", where participants choose the topics and run the sessions. It's an informal forum for sharing ideas and learning from one another.

I will talk a heck of a lot more about this one in the future; keep tuned for our videos and stuff! That's right, Geek stuff!

~snip~

If you're still waiting for iForum in October, dude seriously, get with the program!

iForum is in MAY, Geek Speak is in MAY, Expo is in MAY, even for all my exec friends, yes IT 2.0 is in MAY - All in one conference named: SYNERGY.

Oh before I forget.... iForum - ops - I mean Synergy, is in Texas, Huston - ops - I mean Huston, Texas!

I know what you're thinking why oh why did Citrix choose Huston? I don't know and still asking myself this question, but anyways, I've heard they have great beer down there, and trust me great stuff happens over a beer! 

Cheers,
Gus Pinto - Technology Evangelist
Microsoft MVP | Citrix Technology Professional
gus.pinto@citrix.com

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posted by Gus Pinto

Rich was so excited about saying hello, he forgot to get the "USER FOCUS" on his post....

So here it goes....

// Hocus Pocus, grab the focus
   winSetFocus(...)

LOL

See you at Geek Speak Live!

cheers,

Gus Pinto
Frameworkx.com

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posted by Rich Crusco

I can't express in words how excited I am to again be working on the inside at Citrix. So I'll just leave it at "Hello World"  =)

CmdShell
                     Echo "Hello World!"

PowerShell
                     write-host "Hello World!"

VBScript
                     Wscript.echo "Hello World!"

JScript
                     document.write('Hello World!');

C++
                     std::cout << "Hello world!\n";

C#
                     Console.WriteLine("Hello World!");

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posted by Gus Pinto

Test Drive Citrix Storage Delivery Services Adapter for NetApp Data ONTAP

Sign-up here: http://www.citrixtestride.com/



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posted by Adam Marano

Citrix has partnered with Nokia on ICA clients for their Symbian devices for years.  I recently did an interview with the Nokia team on use of the Citrix ICA client for Series 60 3rd Edition devices such as E61, E70 and E90 devices for their Nokia Forum Pro.  These ICA clients can be downloaded from http://www.citrix.com/English/SS/downloads/details.asp?dID=2755&downloadID=165587&pID=186.

Snippet from the interview below: 

Helping enterprise IT departments

 The Citrix XenApp Client for S60 3rd Edition devices offers some very clear benefits to IT departments as well, Marano adds. "From an IT perspective, the flexibility of mobile devices can be scary," he says. "How do you encourage people to use them, but also make sure that they are used properly and securely? With this solution, the same infrastructure being used today for external laptops and desktops can be used to deliver applications to the Series 60 3rd Edition devices. Minimizing the number of technologies used to deliver business-critical data to end users regardless of device type, by standardizing on a single platform, is a key factor to consider."

The interview gives a good overview of use Nokia S60 devices, but also provides a pretty good overview on the use of mobile devices as a whole with XenApp.

The full PDF interview can be found at: http://www.nokia.com/NOKIA_COM_1/Developers/Success_Stories/Enterprise_&_productivity/Dev_succ_Citrix_SC_v1.0.pdf

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posted by Gus Pinto

From Frameworkx.com 

This is a ~6 min video I did right after I installed the latest build of Citrix Applications that will ship with Citrix XenApp. On this video I share my first impressions as well as a first look at the new name, branding and installing path...

Watch video at souce

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posted by Barry Flanagan

Do you have an interesting story to tell about your experience with Citrix products? Are you eager to share the wisdom you have gained about the relationship between business and technology? Would you like to discuss the valuable lessons you have learned about delivering applications with the entire Citrix Community?

Submit your session idea and you could get free admission to the conference ($1395 value) and four nights in the conference hotel (over $800 value) at Citrix Synergy in the George R. Brown Convention Center in Houston Texas. Submit your session proposal at the Call for Presentations site now.

We are looking for presentations that address trends, technologies, needs and solutions in the following three conference tracks:

IT 2.0 Business Symposium Track: Strategic Considerations for the Business IT Professional
Sessions in this track will cover how application delivery and its underlying technologies - virtualization, application networking and optimization are transforming the IT industry and IT organizations. Topics in this track are intended for senior IT leaders. Sessions such as "The IT Department in 5 Years", "The Talent You Need: Engineers and Architects for the New IT World", and "Key Considerations for Infrastructure Consolidation" should be designed to help IT professionals survive and thrive in today's dynamic.

iForum Track: The Latest on Citrix Products from A to Xen
Sessions in this track will give attendees the latest scoop on Citrix products - from Access Gateway to XenServer. Topics that give attendees architectural insight, tips and tricks, and technical product detail - such as "Extending Virtualization to the Desktop" and "NetScaler for the Enterprise" to Industry Best Practices and Customer Case Studies - are well-suited for the range of Citrix customers who will attend this track.

Application Delivery Industry Track: Hot Topics and Solutions in Application Delivery
Realizing that no single vendor can address all of a customer's application delivery challenges, this track will bring together both hot topics and realistic approaches for making everything from the datacenter to the desktop work in the real world. Topics that provide insight and advice in this area - including "Making it All Work Together" and "VDI Comparisons" as well as "Best Practices in Green Computing" and "Considerations for Data Security and Compliance" - are ideal for the technical and business savvy attendees who will attend this track.

GeekSpeak - Geek Speak Live! Meet industry tech geeks, analysts and bloggers at the ultimate "unconference," where participants choose the topics and run the sessions. It's an informal forum for sharing ideas and learning from one another. Click here to read more about GeekSpeak Live, and here to find out the details of the GeekSpeak BarCamp.

You can get a full list of all the technical sessions at Citrix Synergy at this link.

Tell your story, share your vision, make new connections with others in the Citrix Community, and increase your own visibility. We are accepting proposals at the Call for Presentations site until April 4th. You can click here to register for Citrix Synergy.






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posted by Pete Downing

Recently I have been working with the different teams here at Citrix implementing Provisioning Server in XenApp environments.  As we venture into this realm, we are finding remapping of drives is quite common in many 4.x, 3.x and XP implementations.  There are typically two scenarios I hear about:

  • Users are confused when they perform a "Saves As" in an ICA session and they do not see their "C" drive a "C" drive.  Remapping addresses this issue minimizing support calls I image.
  • Customers have spent a sizable amount of money creating application packages to work properly in a remapped environment.  To undo this would be another sizable amount of money so customers are not quick to revert. 

As Provisioning Server was introduced into the picture, people have asked... "What about the remapped drives?" Below is the explanation on how to ensure the remapping is seen when streaming a XenApp (Presentation) Server with Provisioning Server.

Below is the process to make a XenApp (Presentation) Server operable when streamed by a Provisioning Server with remapped drives are part of the baseline.

I will have a follow-on article discussing two partition scenarios coming soon!

As always, I am a huge fan of feedback, so please leave comments.


Summary

When using a Provisioning Server to stream a XenApp (Presentation) Server that has a remapped drive, Provisioning Server does not always boot with the proper drive letter therefore making the streamed target device inoperable. This article will provide the "How To" on creating a vDisk in with the Provisioning Server Image Builder when a XenApp (Presentation) Server is currently remapped.

Requirements

Requirements for completing the task and a specific knowledge and/or hardware and software requirements:

  • Basic knowledge and understanding of Provisioning Server for Datacenters 4.5
  • Advanced knowledge of XenApp (Presentation) Server 4.x
  • Basic knowledge of Active Directory, IIS, Windows System administration and Network Terminology
  • A baseline install of Windows Server 2003 with latest patches and drivers
  • A baseline install of XenApp (Presentation) Server on an existing Master Target Device
  • A vDisk created and ready to image
  • Knowledge of the Citrix Provisioning Server PS Integration Utility: CTX116063 (http://support.citrix.com/article/CTX116063)
  • Assumes default remapping of C: to M:

Background

XenApp (Presentation) Server drive letter remapping is only necessary when users will be accessing and saving data on their local client devices from ICA sessions. For example, when a user uses Microsoft Word on a XenApp (Presentation) Server and perform a 'Save As' they will be asked where to save the document. Without drive mapping, the user can become confused because their local system drive may appear as drive V (as an example). With drive remapping, their system drive will show up a drive letter C.

The advantages of remapping server drive letters are:

  • Users will be able to see their own local disk drives as the correct drive letters.
  • If you need to change the drive letter, the XenApp (Presentation) Server installation program provides an easy way to do this.

The disadvantages of remapping server drive letters are:

  • Any previously installed applications will most likely stop working.
  • Any new installed applications, patches or hotfixes may not properly install.
  • In some situations, unexplainable things happen on the server.

When dealing with a Provisioning Server that is streaming a XenApp (Presentation) Server down to a target device, the drive remapping may not correctly propagate to the vDisk therefore causing the XenApp (Presentation) Server to be inoperable upon boot. Below explain how to configure a XenApp (Presentation) Server that has a remapped drive so that it functions properly when streamed by Provisioning Server.

Procedure

The steps to complete the task:

  1. Boot the master target device and log on to the system as a domain administrator or a domain user.
  2. Install and configure Citrix XenApp (Presentation) Server.  At the end of the installation, you will be prompted to reboot
  3. Reboot the master target device.
  4. When the master target device is successfully restarted, log on to the system as a local or domain administrator, or a domain user (with local install privileges).
  5. Install the Provisioning Server for Datacenters Target Device client software and then shutdown the master target device.
  6. Boot the master target device, enter the BIOS configuration utility and configure the boot order to PXE boot first.  Save configuration settings and continue the boot process. When PXE booting a master target device for the first time, the Provisioning Server Streaming Service will prompt for the following:
    1. Client Name - Give the master target device a meaningful name
    2. Description - Give the master target device a meaningful description
    3. Select vDisk - Select the vDisk that was created and formatted for this installation
    4. Boot From - Select boot from hard drive
  7. When the master target device is successfully restarted, log on to the system as a domain administrator, or a domain user (with local install privileges).
  8. Double click on 'My Computer.'
  9. The drives drive will appear (assuming the defaults) as follows:
    1. System = M:
    2. CD-Rom = N:
    3. vDisk = C: 
  10. Right click on 'My Computer' and click 'Manage.' 
  11. The 'Computer Management' service console will open.
  12. Click on 'Disk Management' to view all disks associated with the Master Target Device.
  13. Right click on the vDisk drive C and click 'Change Drive Letter and Paths.'
  14. The 'Change Drive Letters and Path for C: (vDisks)' dialog box will open.
  15. Click on the 'Change' button.
  16. The 'Change Drive Letters or Path' dialog box will open.
  17. Select a drive letter greater than the remapped system drive.
  18. Click 'OK' to close the 'Change Drive Letter or Path' dialog box and click 'OK' to the 'Confirm' dialog box.
  19. The drive letters should be as follows (assuming system drive letter is M):
    1. System = M:
    2. CD-Rom = N:
    3. vDisk = O:
  20. Install the "PVS PS Integration Utility.msi" on the master target device.
    • As noted this utility does require a logon to invoke the cpsmods.vbs, which performs a series of steps that are critical for the XenApp (Presentation) Server to fully function while being streamed by Provisioning Server.  Several scenarios for completing the logon process are outlined in: CTX116063 (http://support.citrix.com/article/CTX116063)
  21. Click "Next" on the "Welcome" dialog box.
  22. Select the version of XenApp (Presentation) Server currently installed on the master target device and click "Next."
  23. Click "Next" on the "Confirm Installation" dialog box.
  24. Click "Close" on the "Installation Complete" dialog box.
  25. Upon completion of the install, an icon will be created on the desktop of the master target device called either the "CPS 4.5 Integration Tool" or "CPS 4.0 Integration Tool."
  26. Double click on the icon and a dialog box will appear indicating success.
  27. Click "OK" and the "Client Image Builder" will automatically open and proceed to build the image to the vDisk mapped during the PXE boot process.
  28. Build the vDisk pointing the 'Destination Drive' to the proper drive letter (Note: Be sure to 'Optimize' before building the image).
  29. Upon completion of the image build, shut down the master target device.
  30. The vDisk is now ready to stream to multiple Target Devices using Standard Image mode.

More Information

For more information on drive remapping please following these links: http://www.brianmadden.com/content/article/Should-you-remap-drive-letters-when-installing-MetaFrame-Presentation-Server

http://support.citrix.com/article/ctx457309

Note: This procedure will be available with pictures as a TechNote in the Knowledge Center.  I will update with the link once it is posted.

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In every Application Delivery Conference (the new iForum) we have something called a Citrix Tech Lab where we show case our latest technologies and give a peek into the future technologies that are brewing in our labs. Traditionally this has been a pure feature based demonstration. You go around each booth looking at the new technologies and then  start to figure out how you can use it in the real world. This time we would like to make it more intuitive by having demos based on real world scenarios. Think of the iPhone ad. Instead of show casing its features like a phone, a browser, ability to watch a movie etc, they tie all that into a nice little story that we can associate with.

We have several ideas but let us know what you like in the Tech Lab and what you don't like (or don't care). Help us build the best Tech Lab for you. Leave us your comments or send me a mail at sridhar dot mullapudi at citrix dot com.

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posted by Barry Flanagan

Just before Christmas I made a post on CIO Magazine's "10 Virtualization Vendors to Watch" list. My first post was about Cirba and the second one covered VizionCore. I met with both companies at Summit. Cirba was a sponsor of Summit and George Pradel from VisionCore came down as well.

Unfortunately, travel in January to visit partners and Citrix Summit have kept me so busy I haven't had much time to continue this series. Here is the next company from the list with some added background -

Akorri -

Akorri's BalancePoint suite can help solve one of the toughest questions IT teams have around virtualization: How far can I push this physical server by adding on more VMs without affecting application service levels? BalancePoint's analysis tools can see across server, storage and software issues to help you plan and manage workload balancing issues.

Here is how Akorri describes their product on their website -

A true breakthrough in cross-domain data center management, BalancePoint is a new class of agent-less management software for the virtualized data center. It uses advanced analytics so IT managers and business managers can understand how well data center resources are performing. BalancePoint also helps IT optimize server and storage resource utilization. BalancePoint customers are able to reduce IT infrastructure costs, by using servers and storage more efficiently, and manage the environment with fewer people.

BalancePoint's Cross-Domain Analysis™ technology collects information from servers, storage, and infrastructure software, and automatically correlates application performance across these domains. By providing a single view across IT silos, Cross-Domain Analysis shortens troubleshooting, saves money, and helps prevent disruptive outages to business-critical applications.

As with the first two partners on this list, Virtual Strategy Magazine did a podcast on Akorri -

Podcast Summary:
Length: 9:49

  • Introduction
  • Tom Joyce, CEO and President of Akorri (:10)
  • The focus at Akorri (:22)
  • Akorri's work with Cross-Domain Performance Management (:50)
  • Typical usage case for Akorri's BalancePoint product (3:07)
  • How BalancePoint is different from system management tools (5:57)
  • What's next at Akorri (7:23)
  • For more information (8:47)
  • Close

David Marshall of VMBlog.com and the Virtualization Blog on InfoWorld recently wrote a story reviewing the accolades Akorri has received -

- SearchDataCenter.com's Silver Data Center Product of the Year

- VMware's Best of VMworld Gold Award for Performance Monitoring and Optimization

- SearchStorage.com's Product of the Year Finalist

- Five Star Recommendation within CMP Channel's CRN Test center review

- CIO Magazine's 10 Virtualization Vendors to Watch in 2008

- Network World's 10 IT Management Companies to Watch

- Byte and Switch's Top 10 Startups to Watch

- One of American Venture Magazine's 2008 most promising start ups selected for vision, market leadership and technological achievements

I found a few Akorri specific videos on the web.

First, an interview with their CEO (done by TechTargetTV ) regarding their Best of VMWorld award -

I also found these white board videos in the ZDnet "At the Whiteboard" Series done by Akorri's VP of Marketing, Tom Joyce (who has apparently been promoted to CEO since these videos were made).

Managing Application Performance Across IT Domains - At the WhiteBoard Series from ZDNet

Application Service Level Management

Akorri is certainly on the radar, and I personally expect them to be engaged in our Alliance program and Citrix Ready in the near future.

Next up is Platform Computing... 

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posted by Barry Flanagan

I am going to step away from a moment from my normal blogging topics of XenServer, XenDesktop, and Provisioning Server, and blog about a project I did as a part of my last job within Citrix. This performance testing project hasn't received a lot of airtime with so many other things happening since the project was completed, so I would like to use this forum to highlight these great results.

In the summer of 2007, Citrix and IBM collaborated on joint testing of Citrix NetScaler and WanScaler at the IBM Innovation Center in San Mateo, CA. The goal of this testing was to validate the impact of NetScaler and WanScaler on end user response time for IBM WebSphere Portal, WebSphere Application Server, Lotus Notes and Lotus Domino Web Access. Load simulation was provided by Mercury LoadRunner to simulate multiple users access both WebSphere Portal and WAS over the simulated WAN link.

In this graphic, you see an overview of the test configuration -

Though not shown on this graphic, a Lotus Domino Server was also built for the testing by the staff of the IBM IIC for the testing. 

IBM WebSphere 

In this testing, we found the following results with WebSphere -

IBM WebSphere Portal

(Click on thumbnail to enlarge)

  • Citrix NetScaler reduced login for WebSphere Portal by up to 50%
  • Citrix NetScaler reduced standard portlet loading times by up to 44%
  • Citrix NetScaler reduced Document Preview and Save time by up to 50%
  • Citrix NetScaler and WanScaler combined reduced document preview and save time by up to 90%

IBM WebSphere Application Server -

  • Citrix NetScaler reduced end user response time for a shopping cart application running on WAS by up to 70%

-
 
(Click on thumbnail to enlarge)

-

NetScaler compression and caching capabilities were utilized in this testing. The SSL and TCP off loading functions, EdgeSight for NetScaler and App Firewall functions can also add significant value to any WebSphere Portal or WAS deployment.

For more background on this portion of the test, see this presentation from the IBM WebSphere Portal Technical users Conference.

WebSphere Portal Technical Users Conference 2007 Presentation

Lotus Notes and Domino Web Access

Lotus Notes and Domino were also tested. Using a simulated T1, the testing measure the time it took for a standard Notes 7 client (with default install) to download and open a 5 MB attachment. This took about 44 seconds. See a video of this test at this link -

The next test was done after the cache on the client was completely cleared and the Notes client restarted. The wan simulator was monitored to ensure the file transfered again while a WanScaler appliance was running on each side on the T1 simulated link. In this test, the download and open time was slashed down to 6 seconds!

The amazing part about this test is that the compression and flow control of the WanScaler provided all the acceleration. Since this was the first time the document was downloaded through the WanScaler appliances, the WanScaler caching was not used at all.

The final test for Notes 7 was done with the WanScaler client. This client is used for individual users, not for an entire site like a WanScaler appliance. The WanScaler client download and open time was 14 seconds (compared to 44 seconds for the Notes 7 client with no wan optimization). Unfortunately there is a problem with this video.

Domino Web Access 

Our final test was with Domino Web Access and the Citrix NetScaler. In this test, we downloaded and opened a 7 MB Word document in the DWA client over the simulated T1.



 (Click on thumbnail to enlarge)

 -

The first test was done with the DWA client with the Domino compression disabled (compression is on by default). In this test, it took about 75 seconds to open the document. See the video here -

In the next test, the same 7 mb document was opened (with local cached completely cleared) again, but this time the DWA compression was enabled. This iteration took about 22 seconds to open the document. Obviously compression helps a great deal, but executing compression on the DWA server takes away CPU cycles needed for processing user requests. See the video here -

For our final test, the DWA client cache was again cleared and DWA compression disabled. The NetScaler was placed in front of the DWA server on the Datacenter side of the simulated T1 link. In this test, the document download and open time was a mere 13 seconds. See the video here -


Some certifications were awarded by IBM as a result of this testing -

Citrix NetScaler in IBM Global Solutions Directory - Ready for IBM Lotus and Ready for IBM WebSphere

Citrix WanScaler in IBM Global Solutions Directory- Ready for IBM Lotus and Ready for IBM WebSphere

As you can see, Citrix NetScaler and WanScaler can dramatically ramp up the performance of IBM WebSphere Portal, WebSphere Application Server, and Lotus Notes and Domino Web Access.

Click here for more info on Citrix NetScaler.

Click here for more info on Citrix WanScaler. 

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posted by Vinny Sosa

This is my first foray into blogging. I've been struggling to find my voice and determine what I want to write about. What I have decided to do is just post on whatever is on my mind. I will do my best to post 2-3 times per week. Since I just changed positions from Product Marketing to Technical Marketing, I'll probably be posting most often on the things I learn as I re-enter the technical world. What I'd like to do is post on our feature set at least to make information easy to find. I find that we don't do a good job making more technical information available on the web. I hope I can change that. I also want to post best practice solutions that I hear about. They may not be fully vetted out but at least they'll be posted and searchable.

I've been with Citrix almost 10 years (I think I have the longest continuous tenure on the team). I used to be a Test Engineer and Systems Engineer for Citrix and 5+ years in Product Marketing has sort of dumbed me down. The folks on my team will make sure I get back up to speed quickly. I'm working with a lot of interesting people on this team so there really shouldn't be any shortage of content on my blog. Who am I working with you might ask?

  • Kurt Moody - Our happy leader affectionately referred to in the Citrix Community as Dr. Love. I am sure there is an interesting story behind that tag but I'll let him tell it (probably related to what a nice guy he is). Anyway, Kurt is an old timer just like me (I think his total years at Citrix add up to more than me though). He actually used to be a Product Manager at Citrix for VideoFrame. He did a great job with it but other forces prevented the product from having a long successful life. Anyway, he left Citrix for a short time (a couple of years I think) and until recently was working remotely from us in North Carolina. He was recently promoted to manager after Bill Carovano moved on the build out the XenServer field engineering team. Kurt is an extremely talented guy. He used to have his own data center running out of his home. We share a lot of the same beliefs but, to the core, Kurt is a much better Christian than I am. I think he is currently struggling with the rebalance of tech knowledge that occurs when you move into a management position. I think it's funny. We'll see what happens. Anyway, we're lucky and happy to have him.
  • Jonathan Henderson - I think Jonathan has been with Citrix for about 3 years or so. He came to us from Lending Tree. From what he's said, it was "his turn" to find a new job after a stint of failed start-ups and bouncing around for various reasons out of his control. He had a great time at Lending Tree and was instrumental in developing their web services site. We are lucky to have him. He's technically savvy and works on product demo's and virtually anything else we throw at him. He's had UI design experience and his passion (from what I can see) is multi-media. He's got his own personal video studio and his house is super decked out with a movie/game room and AppleTV... etc. etc. etc (Can you say gadget freak! Jonathan takes the cake but at least he's practical about it... kinda). Check out Jonathan's personal blog.
  • Frank Andersen - Frank is the newest Citrite in the group. He's been here almost a year and a half. There are only two things I've got to say about Frank. He is extremely intelligent (it's like having a wiki in a person... really) and probably one of the nicest people you'll ever meet. I'm a New Yorker so I can be pretty abrasive at times (that's an understatement) but Frank is very tolerant of me and I can appreciate that and am thankful for it. It's people like him that really teach me a lot about myself. Anyway, Frank is almost entirely dedicated to helping the XenDesktop/Desktop Server team with their technical marketing needs. He's our guru in that area and has played a key role in improving that product.
  • Pete Schulz - OK... Can I just say... this guy is hella talented. Pete came to us (as I understand it) from the Innovex acquisition in Feb 2000 (So I think he's been here about 7 or 8 years). He's been a consultant, developer and test engineer for us as well. He lives in Colorado feeding his brain a steady stream of both useful and useless information. Hes a gadget freak and a huge Microsoft guy. He stays abreast of Microsoft developments on our team including Terminal Services, Windows Server, Vista, Management tools, Softgrid and even licensing. He's got his family addicted to watching recorded Windows Media Center shows on their numerous XBox 360's. Anyway, Pete's one of my idols. Doesn't make you feel stupid even when you know you are.
  • Donnie Page - Donnie is another old timer. He's been with Citrix since 1999. He's been through Technical Support, Technical Marketing, Program Management (working with Product Management) and has done way too much event support (Seriously). Anyway, he left Tech Marketing for a short time but is back where he belongs. He's currently rebuilding our lab after the acquisition attack we've had over the past couple of years. We just can't seem to keep our lab populated and organized with so much research going on. Anyway, Donnie is happy to be back and we're lucky to have him.

So, that's my team. A hell of a group. I really am in good company. I've been with Citrix for 10 years, half of which have been spent in non-technical positions. I have a long road back to my roots but this team has been really amazing. I hope you enjoy my blog. Again, I am guessing that it will most likely be a collection of best practices that I am just super excited about but which many of you will probably tag as "rookie" issues. I'm sure they'll be of use to someone. Well, Happy New Year folks.

Vinny Sosa

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posted by Bryon Thomas

In his 2 hour keynote speech before 4,000 attendees, Mark Templeton celebrated the 10th anniversary of our annual Citrix customer event: from Thinergy (1998) to iForum (1999-2006) to the newly named App Delivery Expo (2007+). This new name marks an important change in how Citrix views its market and the growing importance of application delivery. Will Citrix App Delivery Expo grow into an event the size of the RSA Security Conference, or even bigger? Only time will tell, but today, the market conversation was broadened.

3 Quests
Citrix is on 3 quests to build out its application delivery infrastructure, which is clearly a multi-year initiative that will provide greater IT flexibility and reduce complexity.

  1. Datacenters are dynamic - use a virtual infrastructure to separate apps from app workloads. The 3 components of an app workload are the datacenter of work stateless re-useable components, and a loose, run-time coupling of those components.
  2. Apps are a delivered service - apps are no longer and instead are Even for users who use applications offline, these applications can be centrally managed with client-side application virtualization. The idea of a new app receiver will enable apps delivered as a service.
  3. Desktops are a service - physical and virtual desktops are delivered as a service. App workloads will be stored in a catalog and then delivered.

9 Partners on Stage
I have never seen such strong partner participation at our annual customer event. Participating either on-stage or via video, VPs/Directors from Microsoft, IBM, HP, BEA, Oracle, Dell, Intel, AMD, and Business Objects provided their support for building out application delivery infrastructure. Typically, it has been Citrix executives delivering the keynotes with possibly 1-2 partners.

New Types of Virtualization
In addition to server virtualization, Mark offered these new types of virtualization:

  • Client-side Application Virtualization - In Presentation Server 4.5, application streaming and isolation was introduced. This functionality is now re-positioned as client-side application virtualization.
  • Server-side Application Virtualization - Applications are virtualized on Presentation Server and then delivered to other Presentation Servers or desktop devices. I expect to see more on this during tomorrow keynote sessions.

New Concepts

  • App Workload - The app workload consists of the app + engine + OS. The goal is to make every workload a single server, whether those servers are virtual or physical.
  • App Receiver - The app receiver runs on any device and has plug-in functionality for acceleration, virtualization, monitoring, collaboration, communication, user support and will be open for 3rd party plug-ins.

Other News
Citrix announced, via the conference bag insert, the Presentation Server Delaware Beta. Through Monday, Oct. 22, Citrix has issued 11 announcements.

Also see Brian Madden coverage on iForum App Delivery Expo 2007.

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