Blog posts tagged with 'citrix'

Virtualize your servers, desktops, applications; the benefits are clear, it's a question of when not if - sure get that. Virtualization is not an end point, but an enabler of a more flexible and efficient compute environment - ok get that too. Ultimately virtualization must enable IT to contribute to better business results. What about other parts of the IT infrastructure beyond servers, clients and applications? Are we evolving to having islands of virtual clients and servers connected via a static network infrastructure? See this post in Archimedius for more on this theme.

Not to be left behind in the dust of server virtualization, network interconnects are also marching toward being enabled in dynamic virtual environments. Case in point is HP's recent introduction of its Virtual Connect Flex-10 technology, a new component in HP's Virtual Connect architecture. Flex-10 enables you to add 4x more NICs to each server blade without more hardware. In addition to supporting oodles of connections and NICS, Flex-10 provides the ability to dynamically adjust bandwidth for each network connection on the fly. With HP Flex-10 technology, you choose how many NICs are on each server and can adjust the bandwidth of each NIC in increments of 100 Mb.

This HP Flex-10 product is an example of how it is not just servers that can be virtualized and illustrates how the days of static infrastructure will soon be over. HP product details are posted here. Seems those HP hardware folks have some cool few new virtualization solutions to share beyond their XenServer based virtualization solutions. I'm now wondering how long before those virtualized server workloads are able to talk intelligently with the network infrastructure to automate and optimize the cloud ....?

The NY Times published an interesting front page article (Aug 9) and online post discussing how NBC attempted to block web sites hosting video clips and live feeds of the Olympic Games opening ceremonies in the United States. According to the Times article NBC "sent frantic requests" to web sites asking them to remove videos and feeds of the Olympic ceremonies - amounting to a game of "digital whack-a-mole". Web sites including YouTube (Google) and Justin.tv pulled down clips, but could not keep up with users who traded links via Blogs and Twitter to stay ahead of NBC. NBC was attempting to protect its' TV broadcast coverage of the ceremonies which were tape delayed and presented in the USA during the evening hours on Friday August 8, a full 12 hours after the opening ceremonies actually occurred.

So why is this interesting for a Citrix marketing type like me? This interests me because NBC had an opportunity to engage its user community - and didn't. User communities are a fundamental component of today's and presumably tomorrow's web, and at Citrix we are fortunate to have a long-standing and vibrant user community that Citrix needs to engage with and make successful. Citrix has a renewed focus and commitment to make our community more successful via the newly re-designed and enhanced Citrix Communities site. We care about our users and our community and are investing to help make our community successful.

Is there more to this NBC video thing beyond the notion that traditional media outlets like NBC apparently still don't get the net, or that video has finally arrived on the net? NBC is posting thousands of hours of its Olympic Games coverage online, using Microsoft® Silverlight™ technology, so they do get the net, or do they? (this Silverlight aspect is a topic for another blog - can you say DRM!) NBC's decision not to live stream coverage of the opening ceremonies might be considered somewhat odd. NBC is obviously working to manage access to its Olympic video footage in an attempt to maximize its audience so as to charge higher advertising rates. This all makes sense - old school sense - or rather cents!

I'm sensing NBC has missed a glorious opportunity to engage its community who could have supplied content snips from their perspective, content that could have extended the NBC viewpoint. This user supplied content could have been a great complement to live streaming feeds of NBC's "official" Olympic games opening coverage - if NBC had in fact supplied a live internet feed. They have the infrastructure -see myNBC.com. My searches on myNBC.com turned up 2 Olympic Games clips, both of which returned "the requested video is not available" message"...

NBC blew a significant opportunity to begin re-inventing themselves to be more than just a source of content created in-house and to begin engaging and fostering a user community of associate content providers. Many news outlets, CNN, Fox News are attempting to leverage user supplied content to support their official coverage - NBC missed the opportunity to build their community and leverage the Olympics.