Hi, everyone!  This is my first installment of what I hope will be many useful posts. 

 Let me get the introduction out of your way.  I'm relatively new to Citrix having joined as the Senior Manager of WW Channel Marketing in November, 2006.  I came to Citrix after spending a surprising amount of time at IBM in Sales, Sales Management, and lots and lots of channel partner roles.  I was in IBM's PartnerWorld almost since the beginning and I had lots of opportunities to see what worked (and didn't) in those roles.  Outside of work, I really enjoy probing the deep, blue sea for hungry pelagics, coaching baseball and driving anything with a decent power/weight ratio. 

First and foremost, let me say that Citrix is an incredible company.  I've been very impressed with the nimbleness with which Citrix moves, and the people behind the scenes are a really great bunch of people to work with.  Since my degree is in Organizational Behavior, and I've had a chance to work in both line and staff positions elsewhere, I can really appreciate what Citrix has been able to do in the application delivery space. 

So on to WW Channel Marketing.  My team works collaboratively with all of the Citrix Product Lines and Geography-based channel marketing teams to communicate to our channel partners to ensure awareness and through our channel partners to deliver product information and demand generation campaigns to customers. 

Our primary delivery vehicles are through My Citrix - our channel facing partner portal, our regular channel flash bulletins, and through Citrix Summit - the top of the line event held for Citrix Solutions Advisors™.  This year is unique because we have two Summits - one that we completed in late January, and one that we will be hosting in Houston, TX in October of this year.  (I'll devote a blog post or two to that as we get closer.)

In this blog, I'll try to keep you informed about what we're working on and I'd like to solicit your needs about what we can do to help you market and sell Citrix products more effectively.  For 2008, we have 3 key sales strategies to lead with: 1) Amplify the Application Delivery Message 2) Lead with Platinum and 3) Increase your Citrix Horsepower.  We'll talk about each in future posts.  Cheers!