I joined Citrix Systems in Sept. 2000 after relocating to south Florida from Vancouver, British Columbia. I have been a part of Citrix's Business Development and Alliance Partner Program team since 2002. Currently I am a member of our Alliance Marketing team, which is a core team within the Solutions and Community Marketing group at Citrix. In my current role, I have the pleasure to work collaboratively with our strategic industry alliance partners, and I am responsible for the design, development and implementation of joint marketing, awareness, and enablement initiatives with alliance partners across all Citrix products including OEM products. I work intimately with Citrix's business development and OEM sales teams on a worldwide basis.
I'm interested to discuss the unique aspects of working with partners in joint marketing initiatives, marketing in general, as well as how new "cloud" and "Web 2.0" technologies are impacting marketing and beyond.